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(영문) 서울중앙지방법원 2020.07.09 2020가합504423
광고대금
Text

1. The Defendants jointly and severally agreed to the Plaintiff KRW 2,053,111,810 and 6% per annum from September 6, 2019 to July 9, 2020.

Reasons

1. Facts of recognition;

A. The Plaintiff is a stock company established for the purpose of advertising planning, production, advertising agency, etc.

Defendant B (trade name before the change: E; hereinafter “Defendant Company”) is a corporation established for the purpose of sports marketing, the development and service business of health care pumps, etc., and Defendant C and D are working for the joint representative director of the Defendant Company from September 30, 2008 to September 30, 2008.

B. (1) On October 25, 2018, the Plaintiff entered into an advertising agency contract with the Defendant Company and the Defendant Company for advertising by proxy (hereinafter “instant advertising agency contract”).

The main contents are as follows. Article 2 (Scope of Advertisement Items) of the Advertisement Agency Agreement, which is delegated by the Defendant Company to the Plaintiff, is an advertisement item that is delegated to the Plaintiff by the Defendant Company, including the Defendant Company’s corporate advertising, brand advertising, store advertising, and services, and the Plaintiff is reasonably responsible for performing the business delegated to the Company. Article 3 (Scope of Advertisement Business to be run by the Plaintiff is as follows:

1. Planning, production, execution and management of advertisements;

2. Surveys necessary for marketing and advertising activities;

3. Planning, production, and execution of duties (e.g., events, promotional products, eggs (PR) services, display displays, publishing agency, exhibitions, etc.);

4. Planning, production and execution of advertisements executed overseas;

5. Other business relating to marketing and advertisement at the request of the defendant company. Article 10 (Claim for and Payment of Advertisement Expenses)

1. In relation to this Agreement, the advertising cost that the Defendant Company shall pay to the Plaintiff is fully networked with the advertising planning cost, advertising production cost, advertising model contribution cost, advertising media purchase cost, and advertising agency fee, and the specific advertising cost and payment schedule that the Defendant Company shall pay to the Plaintiff is equivalent to the following criteria:

The following subparagraphs - The standards for calculating advertising costs: The first day to the last day of each month.

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