1. The Defendant’s KRW 106,570,345 for the Plaintiff and KRW 5% per annum from July 20, 2017 to February 15, 2019.

1. Basic facts

A. The Plaintiff is a company that engages in marketing, advertising, public relations, and consulting business, and the Defendant is a company that engages in manufacturing, processing, trading, etc. of food, etc.

B. The Defendant received proposals from advertising companies, including the Plaintiff, for brand strategy consulting (i) brand integration and branding, (ii) brand integration and branding, (iii) design (container, container, package, etc.), and (iv) market entry strategy) service that the Defendant promoted (CF, G, H, and life water) from advertising companies including the Plaintiff. At the Defendant’s request, the Plaintiff made a plan for the proposal on March 2, 2017.

On March 6, 2017, the Defendant selected the Plaintiff as a priority negotiation subject. On March 7, 2017, the Plaintiff and the Defendant consulted on the specific business subject, scope, etc. on March 7, 2017. In that place, the Defendant requested the Plaintiff to add salt, D projects, and E NA programming to the service subject project, and to simultaneously establish a Chinese market entry strategy for the production/small river business (hereinafter referred to as the “instant consulting service”) and requested the Defendant to perform the service immediately as the business schedule on the Defendant’s side requests the Plaintiff to perform the service immediately.

Accordingly, on March 10, 2017, the Plaintiff prepared a confidentiality agreement on the data and information provided by the Defendant with respect to the instant consulting service transaction, and started the instant consortium service immediately.

The Plaintiff reported or consulted on the progress of the instant consulting services to the Defendant from time to time, and the Defendant also made additional instructions and demands to the Plaintiff, and the employees in charge of the Plaintiff and the Defendant also made a business trip to Jeju-do and China.

The plaintiff completed the business of E programming service and completed the report on the result against the executive officer in charge of the defendant.

C. The plaintiff is engaged in the service as above, and consulting of this case.