1. The defendant's appeal is dismissed.

2. The costs of appeal shall be borne by the Defendant.

Purport of claim and appeal

1...

. The following facts are not in dispute between the parties, or can be acknowledged in full view of the purport of the entire pleadings in Gap evidence Nos. 1 and 3:

On December 29, 2015, the Plaintiff entered into an advertising contract (hereinafter “instant advertising contract”) with the Defendant with the content that the Defendant requests the Defendant to broadcast and manage the advertising tickets for the advertising advertisements of THE-Keabac, the Defendant, the advertiser, and that the Plaintiff will carry out the advertising tickets (hereinafter “instant advertising contract”). The instant advertising contract is as follows.

Article 2:The monthly advertising fee for the display period of the frequency (one day standard) display in the printed media of the contract to be shown in the name of the contract, and the monthly advertising fee for the media of the advertiser in the contract to be shown. The monthly advertising fee for the 20 seconds in the Gangnam-gu Seoul High Court 100: January 3, 2016 to January 12, 2000 from January 2, 2017 to January 2, 2017 (including agency fee of 10%) * Additional Tax Article 3: The contract period for this contract shall be from January 3, 2016 to January 2, 2017 (one year) and may be extended under mutual consultation.

Article 4:Obligation of “A” (Defendant, hereinafter the same shall apply) advertising fees are “B” (Plaintiff, hereinafter the same shall apply).

(ii)A claim to “A” for monthly advertising charges of Article 2 of this Agreement, along with a management report on the advertising labelling of the media at the end of each month, and before the end of the following month, “A” shall pay the relevant monthly advertising charges to “B” in cash. Article 5: 5: 2) “B” shall submit the monthly advertising advertising programming table once a month.

3 The display of advertisements shall be handled monthly, and if it is impossible or objectively difficult to screen advertisements due to the inevitable circumstances of the store or system, it shall be notified to "A", and "B" shall be displayed promptly unless there is good cause.

Provided, That the period of supplementary screening, etc. shall be determined by mutual consultation.

B. The monthly advertising fee of the instant advertising contract is 10%.