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(영문) 서울중앙지방법원 2015.10.14 2014가합548187
광고비 청구의 소
Text

1. The Defendant’s KRW 141,00,000 as well as 20% per annum from July 16, 2014 to September 30, 2015 to the Plaintiff.

Reasons

1. Basic facts

A. On March 12, 2014, the Plaintiff and the Defendant entered into a mobile advertising service contract with the content that the Defendant posted an advertisement placed by the advertiser, etc. on the mobile site (htp:/m.-ftiluk.com; hereinafter “instant site”) and that the Defendant would pay advertising fees in return, among the mobile site (which can be access via online and mobile devices) operated by the Plaintiff.

(hereinafter “instant advertising contract”). Among them, the contents relating to the instant case are as follows:

Article 1 (Omission of Mobile Advertising Service Contract)

1. Mobile advertising means a mobile advertising service that is conducted on a mobile web site;

2. (Omission) Article 3 (Field and Duties)

1. The content and scope of advertising services that an agency (Defendant) will carry out are as follows: (a) Advertising services: (b) Advertising services are to verify and operate advertisements; (c) to collect public opinion and data necessary for advertisement services related to various events, programming and operation of programming; (d) advertising services; (b) the development and operation of programs, such as program handling, hosting handling, and Saturdays; and (f) advertising services necessary for advertising services, including servers necessary for advertising services; and (c) Advertising services, reports on reports, various proposals, public opinion poll reports, and various collected information;

2. (Omission)

3.The media company (Plaintiff) shall comply with the following: (a) The media company shall provide the agency with information on the frequency of advertising exposure; (b) actively cooperate in the reasonable needs of the agency for smooth advertising services:

Article 4 (Term of Contract)

1. The effective period of this Agreement shall be from 12 March 2014 to 11 March 2015.

Article 5 (Expenses for Advertisement)

1. Advertising expenses shall respect the proposal of the agency, but shall be determined by mutual consent of the both parties;

2. The Agency shall agree in advance by the Parties.

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