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1. All of the claims filed by the plaintiff (Counterclaim defendant) and the plaintiffs in the appeal and trial are dismissed.
2. Appeal;
Reasons
. In principle, the cost of a franchisee belonging to the region shall be borne equally, but the cost of a franchisee may be determined by mutual agreement between the parties;
In order to promote sales under Article 19 (Advertisements and Publicity) "B" (Plaintiff E) on March 3, 2008, the advertising activities of the headquarters and the Defendant Company with equal share of business operators shall jointly share the advertising expenses that include all points, and individual local advertising such as banner and local broadcasting shall be executed at the cost of "B" in consultation with "A".
In order to promote the sales of Defendant K H H H’s stores on March 9, 201, Article 19 (Advertisements) of the Act on Promotion of the Sales of Advertising Products throughout the country, such as newspapers, magazines, radio, television, website, etc., the respective points are shared. The cost of advertising throughout the country shall be shared by each point, and individual regional advertising such as banner and local broadcasting shall be executed at the cost of “B” (Plaintiff H) in consultation with “A.”
The part handled by Defendant K* by Defendant K* is the content of the new franchise agreement of this case, which is the other party to the contract.
The details of Internet advertising expenses paid by the Plaintiffs from January 13, 201 to October 16, 201, to October 16, 2013; 2. B B from September 16, 2013 to September 23, 2013; C from August 28, 2012 to September 33, 2013 to September 33, 834, 000 E from February 23, 2011 to October 78, 2013 to 64,770,000 H 20 to April 38, 201 to 308, 201 to April 27, 201, to the Defendants (hereinafter “Korea Media Co., Ltd.”).
) Through the request for Internet advertising, and franchisees notified franchisees of the advertising expenses executed by the entertainment and had franchisees pay the advertising expenses directly to the entertainment. From December 2, 2010 to October 2013, the amount paid by the Plaintiffs as the Internet advertising expenses is as follows. 2) On the other hand, from December 2010 to October 2013 among the total advertising expenses, N.V. Co., Ltd. for 35 months.