1. The defendant's appeal is dismissed.

2. The costs of appeal shall be borne by the Defendant.

Purport of claim and appeal

1...

1. The parties' assertion

A. The Plaintiff’s assertion and the Defendant set the monthly advertising cost of KRW 70,000 per page from February 2, 2016 to March 3, 2016, and produced and printed and distributed the advertising books of KRW 2,80,000. The Defendant did not pay the advertising price of KRW 2,80,000 until now.

B. The plaintiff and the defendant did not conclude an advertising contract with the defendant as to the advertising book holder 2, and the plaintiff did not deliver the advertising book holder 2 to the defendant.

2. Determination

A. Basic facts 1) The Plaintiff is the representative of the advertising agency C that issues, prints, and distributes advertising books for delivery-to-Eup companies, and the Defendant is the representative of D that operates the field delivery business in Dongdaemun-gu Seoul Metropolitan Government. 2) The Plaintiff and the Defendant concluded an advertising contract that produces, prints, prints, and distributes 10 Defendant company delivery mail Newcomers in Seongdong-gu Seoul Metropolitan Government from December 1, 2015.

At this time, the advertising price was set at KRW 70,000 per page per one district advertising book, by dividing Seongdong-gu into two delivery districts for two months from December 2, 2015 to January 2016.

The Defendant paid 2,800,000 won to the Plaintiff on February 1, 2016.

3) Meanwhile, the Plaintiff produced “E” advertising books from February 2, 2016 to March 3, 2016, and 2 advertising books are printed with 10 printing of Defendant Company Delivery Newcom 10. 【The fact that there is no dispute over the grounds for recognition, and the purport of the entire pleadings and arguments.

B. In light of the following circumstances acknowledged based on the aforementioned facts acknowledged and the evidence revealed as above, i.e., ① the Plaintiff’s arbitrary production, printing, and distribution of the advertisement book without the Defendant’s request, ② the Defendant himself was also the person who requested the advertisement book holder via F, ③ the Plaintiff’s employee entered into an advertising contract with the advertising book holder 2 at the request of the Defendant, and the Plaintiff stated that the advertisement book holder 2 was distributed to the store.