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1. The Defendant’s KRW 5,00,000 as well as its annual 5% from December 25, 2012 to November 1, 2013 to the Plaintiff.
Reasons
1. The following facts can be acknowledged in light of Gap evidence No. 1 and the purport of the whole pleadings in video products.
The Plaintiff is an artist working under the name of “C”, and the Defendant is an oriental medical doctor operating the “Ehanwon” in Seocho-gu Seoul Metropolitan Government D, and treated the name, saved, saved, saved, etc.
나. 그런데 피고의 직원이던 F이 2009. 10.경 내지 2010. 3.경 피고의 병원에 관한 인터넷 포탈사이트 네이버 블로그(이하 ‘이 사건 블로그’라 한다)를 관리하면서 이 사건 블로그 초기화면에 피고의 병원명 및 전화번호를 게재하고 블로그 중 일부에 “(G비만클리닉)H한의원과 부분비만 프로젝트후 멋진 C의 꿀벅지로 거듭나세요!”라는 제목 하에 원고의 사진 4장과 함께 “(G비만클리닉) 한방 다이어트 전문 H한의원 방배이수점”이라는 기재가 있는 게시물(이하 ‘이 사건 게시물’이라 한다)을 게재하였고, 하단에는 피고 운영 병원의 위치 등을 안내하였는데, 이 사건 게시물은 2012. 9. 17.경에도 이 사건 블로그에 게시되어 있었다.
2. The assertion and judgment
A. The plaintiff's assertion that the plaintiff infringed the plaintiff's right of publicity (exclusive right to commercially use and control the economic value of the identity, name or portrait, etc.) by posting part of the Blolololobs of this case managed and operated by the defendant without the plaintiff's permission by posting the plaintiff's name or photograph in part of the Blobs of this case managed and operated by the defendant, and thus, the plaintiff is obliged to pay 10,000,000 won for property damage equivalent to the model cost that the plaintiff gained when the plaintiff entered into an advertisement contract with the same contents as the defendant, and 10,000 won for mental suffering of the plaintiff.
B. Whether the right of publicity is recognized or not, the person's portrait and name.