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1. All appeals filed by the plaintiffs are dismissed.
2. The costs of appeal are assessed against the Plaintiffs.
Purport of claim and appeal
1.
Reasons
1. The reasons why the court should explain in this decision are based on the reasoning of the judgment of the court of first instance, and the part regarding “Defendant Treatment Construction” in Part 14 of Part 10 of the judgment of the court of first instance referred to as “Defendant Treatment Construction” shall be referred to as “the urg,” and the part concerning “Defendant Treatment Construction” shall be referred to as “the urg,” and the reasoning of the judgment of the court of first instance shall be referred to as “the urg,” except for the addition of the judgment of the plaintiffs as stated in Paragraph 2 below.
2. Additional determination
A. In the case of the sales advertisement of the commercial buildings of this case, under the circumstance that the scope of the plan for the development of the underground space in Seoul Special Metropolitan City is not known at all because the scope of the advertisement is not determined, the act of making an advertisement is deemed to constitute a false director-general advertisement as stipulated in the above Act, when the neighboring subway stations and the commercial buildings of this case are connected to the 10th underground floor and the 2nd underground floor, as if they were connected to the above commercial buildings, using the expression of the plan for the development of underground space, and using the expression of the plan for the development of underground space, and in addition, the act of making an advertisement that is expected to have high profit of KRW 1 million or KRW 3 million per month, and based on the review guidelines, etc. for the sale and the advertisement of the commercial buildings of this case as stipulated in the above Act.
Therefore, the Defendants, who jointly or aided and abetted the above false or exaggerated advertisement with the televise, are liable to compensate under Articles 10 and 3 of the above Act.
B. “False or exaggerated advertisement” under Article 3(1)1 of the former Act on Fair Labeling and Advertising (amended by Act No. 11050, Sep. 15, 201) refers to an advertisement that is likely to deceive or mislead consumers by falsely advertising or excessively excessively unfasible facts, and that is likely to undermine fair trade order, and that is likely to deceive or mislead consumers.