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1. The plaintiff's appeal is dismissed.
2. The costs of appeal shall be borne by the Plaintiff.
The purport of the claim and appeal is the purport of the appeal.
Reasons
1. Basic facts
A. The plaintiff is a person who runs a wholesale and retail business with the trade name of "C", and the defendant is a person who runs a printed franchise business with the trade name of "D".
B. The items of “D’s business start-up guidance” on the Defendant’s website provide different details according to the business start-up cost. However, in the case of KRW 3.9 million for the business start-up cost, the phrase “online printing, promotional products business, provision of printed materials, i.e., bookbook (A4), i.e., bookbook (Dong), and website provision,” and the phrase “after consultation, grant the right to pay the cost of start-up and contract, and construction of a website for providing in-service training data.”
In addition, the advertisement column of the “i.e., ground equipment” among the items of the “i.e., ground equipment” on the above website refers to not only the 1. equipment, but also the excessive, original, and material are directly produced and supplied at the head office. 2. The advertisement column of the “i.e., ground equipment” includes not only the 1. equipment, but also the provision of excessive, original, and material at the head office.
C. On August 12, 2013, the Plaintiff entered into a contract to establish an agency (hereinafter “instant contract”) with the Defendant, and the key parts of the terms of the contract are as follows.
Article 3 The term "franchise store" means an individual or corporation that entered into a contract for the establishment of a franchise store from "A" and acquires rights to engage in all business activities equivalent to "A" on behalf of "A".
The terms of the franchise store contract of Article 4 refers to the time when the representative of the franchisee affixes his/her seal to the franchise contract signed by the franchise store after paying the franchise fee and signed by the representative of the franchise store, and the franchise store may commence all business activities corresponding to A from this time.
Article 6 A franchise store shall pay the franchise fee of KRW 3.9 million to A in cash at the time of the conclusion of this Agreement.
(Special Matters: Shall be the franchise store service of § 7.2.2.2.2.