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(영문) 의정부지방법원 2014.06.13 2012가합71074
약정금
Text

1. The Defendant (Counterclaim Plaintiff) paid KRW 110,00,000 to the Plaintiff (Counterclaim Defendant) and its payment from June 1, 2012 to August 31, 2012.

Reasons

1. Basic facts

A. The Plaintiff is a company that provides advice on the production of video works, manufactures, and supplies, and the Defendant is a company that engages in the manufacture and sales of alcoholic beverages.

B. On November 14, 201, the Plaintiff and the Defendant, at the time, entered into a program sponsor agreement (hereinafter referred to as the “instant sponsor agreement”) with the Plaintiff to provide “A’s local co-ordination” (hereinafter referred to as “MBC”) with an appropriately exposed to “A’s local codination”) the Defendant’s brand, thereby raising its awareness, and as a result, receive an amount of KRW 200,00,000 (excluding value-added tax) from the Defendant to receive a program production cooperation agreement (hereinafter referred to as “instant codination agreement”), and the specific contents are as follows:

Article 3 (Terms of Contracts)

1. The name of this contract is the defendant's participation in the production support of brand.

The plaintiff shall cooperate in the program so that the plaintiff can raise the defendant's awareness by exposing the defendant's brand to the situation suitable for the defendant's brand in MBC's art "A".

- Outline of program production - (1) program name: (2) Broadcasting company: The date and time of broadcasting MBC (3): from December 1, 2011 to May 17, 2012; (4) the frequency of partial change in broadcasting contracts under the circumstances of broadcasting companies (specific broadcast and change of programming): The frequency of broadcasting contracts: 25 minutes (26 to 50 times, additional contracts under the viewing rate linkage): Cash and goods:

B. The Plaintiff’s part of the Defendant’s product exposure to the program shall be conducted on the basis of the details of the Defendant’s product exposure as follows.

- Details of production assistance - (1) 12 times notice of production assistance Schlage (no order) 12 times or more in outdoor filmings (2) the product name is limited to the extent that it does not conflict with deliberations under the Broadcasting Act, not to a specific brand but to the extent that it is possible for the commercial name to be exposed and that it does not conflict with the deliberations under the Broadcasting Act. The Defendant’s sponsor’s trade name and C.I. or B.I.I. notice given by the Plaintiff is Article 74 of the Broadcasting Act and Article 60 of the Enforcement Decree thereof

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