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(영문) 서울중앙지방법원 2019.01.11 2018가합526260
광고대금
Text

1. The Defendant shall pay to the Plaintiff KRW 263,048,883 and the interest rate of KRW 15% per annum from January 3, 2018 to the date of full payment.

Reasons

1. Basic facts

A. The Plaintiff, while running an advertising agency business for subways and bus advertising entrusted by an advertising media company, which is the operating entity of buses and subways in Seoul, entered into an advertising business agency contract with the Defendant (hereinafter “instant contract”) with an extension of the contract period from around 2008 to around 2017 by one year, in order to perform the business of receiving advertising orders and receiving advertising fees, etc.

Article 2 (Business) (1) The plaintiff shall determine all the policies, such as the operation of advertising media, and shall provide support and supervision necessary for the defendant's execution of the business of advertising, (i) the confirmation of the amount of advertising fees, the adjustment of the unit advertising price, the route and the order of advertisement

(2) The defendant shall perform the duties of managing sponsors, receiving advertisements, collecting advertising fees, etc. (hereinafter referred to as "advertisement duties") and all related duties.

Article 3 (Duty) (1) The plaintiff's duty plaintiff shall make every effort to support the advertisement business of Eul so that the defendant can perform the advertisement business smoothly.

(2) The defendant's duty

1. The defendant shall comply with the direction of the plaintiff and the representative appointed by the plaintiff with respect to the advertising business and all related business.

2. The plaintiff may designate and coordinate the defendant's business partners, and the defendant shall comply therewith.

3. When concluding a contract, the Defendant must submit annual advertising sales targets to the Plaintiff and shall make every effort to achieve the goal.

4. The defendant must thoroughly manage the advertiser to prevent the occurrence of the outstanding amount.

5. The defendant shall state the contents of the advertisement (the advertising owner, the term of contract, and the amount of advertisement) in progress to the plaintiff, and shall comply with the plaintiff's request for perusal of daily business log.

Article 5 (Business Objectives and Plan for Repayment of Outstanding Amount) (3) The defendant shall prepare a repayment plan for the outstanding amount generated through the existing advertising business before entering into this contract and submit it to the plaintiff, and the outstanding amount shall be faithfully paid according to such plan.

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