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1. The Defendants jointly and severally committed against the Plaintiff KRW 638,611,00 and each of them, Defendant Co., Ltd. from May 9, 2017.
Reasons
1. Basic facts
A. On June 16, 2017, in order to carry out a regional housing association project (hereinafter “instant project”) at the Gunsan-si B, Gunsan-si, Defendant A’s regional housing association (hereinafter “Defendant A-si”) succeeded to the status of the Committee for Promotion of the Regional Housing Association under the instant contract as the regional housing association established with the authorization of establishment from the Gunsan-si on June 16, 2017 by the Committee for Promotion of the Regional Housing Association established with the authorization of establishment from the Gunsan-si.
(hereinafter referred to as the “Defendant Company”) . The Defendant New Street Co., Ltd. (hereinafter referred to as the “Defendant Company”) is a company engaging in the business of this case on behalf of the Defendant Association by proxy, and the Plaintiff is an advertising agency business.
B. On May 20, 2016, the Plaintiff entered into a contract with the Defendants for advertising agency for the recruitment and sale of union members with respect to the instant business (hereinafter “instant advertising service contract”). The key contents are as follows.
Article 2 (Scope of Details of Business)
3. The number of households: Total number of 95 households of apartments. Article 8 (Expenses for Advertisement and Production)
1. Planning, production, media cost, etc. of advertisements shall be determined by mutual consultation between the Defendants and the Plaintiff pursuant to the Plaintiff’s standard rate table.
The Defendants may not unilaterally reduce or change the amount of advertising expenses already executed.
2. The “production cost of advertisements” consists of planning fees, external production costs, and agency fees.
Article 9 (Selection of Advertising Media and Vicarious Execution)
1. The selection of advertising media, the determination of the purchase price, and the determination of the purchase price shall obtain the prior consent of the Defendants, and the purchase price shall not exceed the reasonable price that the Defendants can purchase from the media.
2. When the Plaintiff orders an advertisement to an advertising medium, the Defendants are required to do so in advance.