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(영문) 서울남부지방법원 2016.08.19 2016나382
광고대금
Text

1. Of the judgment of the court of first instance, the part against the plaintiff corresponding to the money ordered to be paid additionally shall be revoked.

Reasons

Basic Facts

In addition, the grounds for the court's explanation of this part of the claims by the parties are the same as that of "1. Basic Facts" and "2. The allegations by the parties" among the grounds for the judgment of the court of first instance, and therefore, they are cited by the main text of Article 420 of the

Judgment

In full view of the purport of the entire arguments in the testimony of witnesses C and D as to the cause of the claim, as a whole, the official unit price of advertisement on the ground of the newspaper published by the Plaintiff may be recognized as 66,660,000 won per one time for the last page 5,50,000 won for the first page and the last page 44,400,000 won for the last page excluding the last page 5,50,000 won for the second page and the last page 4,000 won for the advertisement contract of this case, and the original Defendant shall set the frequency of the basic advertisement at 10 times for the advertisement contract of this case. With respect to the advertisement contract of this case, without preparing the contract of this case, tax invoices of KRW 66,60,00 for the supply price can be acknowledged.

In light of the above facts, the defendant's statement that the basic advertisement is 10 times, but the advertisement is more than 5 times in consideration of the face or time gap that does not enter the advertisement request, the five additional advertisements are not included in the frequency of the advertisement as a basis for calculating the advertisement price, but if there is a face where other advertisement requests are not entered under the circumstances where the advertisement contract of this case is properly implemented, etc. Therefore, it is reasonable to deem that the original defendant set the advertisement price as 66,60,00 won in the advertisement contract of this case as the basis for 10 times.

Therefore, the defendant, except in extenuating circumstances, 26,64,00 won = 6,66,00 won = 666,00 won ±60,000 ± 6660,000 ± 10) x 4 times) and additional tax 2,66.

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