2. The costs of lawsuit are assessed against the plaintiffs.

A. The Plaintiffs are entrepreneurs who are engaged in activities such as household water, rain, etc., and Defendant NVV Ltd. (hereinafter “Defendant NVV”) is a company operating “NV”, which is the Internet search portal site, and Defendant NVV platform corporation (hereinafter “Defendant NVV platform”) is a company established on May 1, 2009 by dividing the online advertising and marketing platforms, IT infrastructure sector, etc.

B. The Defendants: (a) input a specific key word into the Internet homepage search site; (b) prior to Defendant NVV’s website address and advertising phrase of an advertiser who purchased the pertinent key key key service from Defendant NVV to be posted on the upper end of the screen as a result of the search; and (c) provide a “key advertising service” that allows people to connect the address or advertising phrase to the relevant site if they character it; (b) as the advertising day of an advertiser who paid a higher amount to a specific key key key, it is posted on the upper end of the screen as a result of the search.

[Grounds for Recognition] Unsatisfy, Gap evidence 1 to 4, Gap evidence 13 (including each number), the purport of the whole pleadings

2. The Defendants asserted that the lawsuit of this case was unlawful since the Plaintiffs’ legal representative did not directly delegate the lawsuit from the Plaintiffs, but delegated the lawsuit from the entertainment planning company to which the Plaintiffs belong. Since the above entertainment planning company did not receive delegation authority from the Plaintiffs, the lawsuit of this case was filed by a person who did not have the right of representation.

The existence of the power of attorney is an ex officio matter of the court, and if the power of attorney is a private document, whether the court should issue a certification order with respect to the certification of the power of attorney belongs to the discretion of the court.