The part concerning the conjunctive claim is reversed, and that part of the case is remanded to the Seoul High Court.

1. As to the ground of appeal on the primary claim

A. Interpretation of a juristic act is objectively determined by the parties’ objective meaning given to the act of indicating the juristic act. In a case where there is a conflict of opinion on the interpretation of a contract between the parties, the interpretation of the parties’ intent expressed in the contract document is at issue, it shall be reasonably interpreted in accordance with logical and empirical rules, comprehensively taking into account the contents of the text, the motive and developments leading up to the juristic act, the purpose

(See Supreme Court Decision 2007Da76603 Decided March 13, 2008 and Supreme Court Decision 2009Da67313 Decided October 14, 2010, etc.) B.

The judgment below

The reasons and records reveal the following facts.

1) The Plaintiff is a company that runs the business of importing and selling and distributing photographs and optical products, and the business of supplying corporate promotional products. The Defendant is a company established for the purpose of expanding markets for small and medium enterprises and supporting the distribution of small and medium enterprises, and is engaged in public relations, exhibition business, mail order, electronic commerce transaction business, home shopping hub business, and consignment sales business. Meanwhile, the Plaintiff is a company E and D (hereinafter “D”).

) The F Co., Ltd. (hereinafter collectively referred to as “G3 companies”) is incorporated into three companies.

(i) The so-called point sunset business (referred to the business of selling goods or providing services in the Internet shopping mall operated by credit card companies, etc. so that customers can use points accumulated with credit cards, etc.

() A special sales business, such as a trade, refers to a trade between an enterprise and an enterprise, or a trade practice that refers to a business that supplies or supplies souvenirs, promotions, etc. of an enterprise, in the trade between the enterprise and the enterprise.