A. The Plaintiff is a corporation established for the purpose of broadcasting business, domestic and foreign advertising agency business, and advertising materials production and sales, hosting, supervising, and supporting cultural events, and the Defendant is a merchant engaged in food business in the trade name of “B”.

B. From May 23, 2015 to May 24, 2015, the Plaintiff planned and produced “D P PP” events (hereinafter “D PP”), an off-line event held in Seoul C, and the Plaintiff provided the Defendant with the following items:

1) Regarding the above PP participation, ① the brand of “B” in the instant PP film and the announcement of sponsors (total 280 instances) (2) the prior brand of “B” in the TP image and the announcement of sponsors (total 140 instances) (3) the above PPP is offered within the PP site (decision after mutual consultation about the location and collection of office). (5) The exposure is made with outside brand-related online franchise in the E-channel PP PP, and five times in the event event event period. (60 times in total) the production and operation of FP images related to ① the production and operation of the F PPM in the E-channel P PP book and the announcement of sponsors (total 280 times in total) < Amended by Act No. 1013, Mar. 1, 2010>

2. Determination as to the cause of action

A. The Plaintiff asserts that the Defendant and the Plaintiff agreed to receive KRW 55 million (Additional tax) from the Defendant in return for providing the Defendant with each of the matters set forth in subparagraph 1(b), and that the Plaintiff sought payment from the Defendant in return for the provision of each of the items set forth in subparagraph 1(b).

For the purpose of the conclusion of a contract, the agreement between the parties is required to be reached, and the agreement of such parties does not require all matters which constitute the contents of the contract, but are essential or important matters.